The Text Files

The Text Files

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Season 1  |  Episode 8  |  ABC  |  September 4, 2006

In this program, devices such as the dialogue, characters, setting, colours, music and words on-screen will be examined to discover how TV advertising influences our perceptions of the product or service on offer. The use of repetition, reinforcement, logos and slogans will also be presented as further techniques of persuasion.

In this program, devices such as the dialogue, characters, setting, colours, music and words on-screen will be examined to discover how TV advertising influences our perceptions of the product or service on offer. The use of repetition, reinforcement, logos and slogans will also be presented as further techniques of persuasion.

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