The Secrets of Branding

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The Secrets of Branding: Innovation
Innovation
Season 1  |  Episode 3  |  BBC Knowledge  |  May 23, 2015

With more than 345 stores worldwide, IKEA is a global leader in home furnishings. This episode examines how research and development are the foundation behind IKEA, 3M, Burberry and more.

With more than 345 stores worldwide, IKEA is a global leader in home furnishings. This episode examines how research and development are the foundation behind IKEA, 3M, Burberry and more.

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