The Secrets of Branding

The Secrets of Branding

Going Global
Season 1  |  Episode 5  |  BBC Knowledge  |  June 6, 2015

This program examines how the worlds most recognised brands have become global successes. Experts reveal how thriving worldwide brands have adapted to new and developing markets, either by altering their products, or by changing their marketing to specific cultural needs.

This program examines how the worlds most recognised brands have become global successes. Experts reveal how thriving worldwide brands have adapted to new and developing markets, either by altering their products, or by changing their marketing to specific cultural needs.

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