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The Secrets of Branding

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Season 1 Episode 6 BBC Knowledge June 13, 2015

The Scottish Highlands provide the backdrop to this episode, featuring the centuries-old distillery responsible for the Johnnie Walker brands of blended whiskey, now with five distinct labels crafted to meet specific consumer tastes. Other brands discussed include: Gucci, Alfred Dunhill, Levi Strauss, Procter & Gamble, General Motors and the Virgin Group.

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