The People's Supermarket

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The People's Supermarket
Season 1  |  Episode 2  |  ABC  |  January 5, 2012

Arthur Potts Dawson comes up with a guerrilla-style marketing campaign to persuade shoppers from nearby Sainsbury's to switch to The People's Supermarket, but the campaign doesn't quite go to plan and he faces thousands of pounds of fines from the council. The supermarket might be open, but Arthur and the other members have their work cut out for them if they want to make the business succeed.

Arthur Potts Dawson comes up with a guerrilla-style marketing campaign to persuade shoppers from nearby Sainsbury's to switch to The People's Supermarket, but the campaign doesn't quite go to plan and he faces thousands of pounds of fines from the council. The supermarket might be open, but Arthur and the other members have their work cut out for them if they want to make the business succeed.

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