The Gruen Transfer

The Gruen Transfer

Season 4  |  Episode 7  |  ABC  |  September 14, 2011

Important topics in this episode include the doubtful accuracy of persuasive lists and 'scientific' claims offered in ads, and why the magic word in advertising is 'because'. As well we examine the reasons advertisers are moving from traditional forms of advertising into participatory online gaming. One of the fundamental purposes of advertising is also revisited: how to change people's behaviour so that what we want to do and what marketers want us to do happily coincides.

Important topics in this episode include the doubtful accuracy of persuasive lists and 'scientific' claims offered in ads, and why the magic word in advertising is 'because'. As well we examine the reasons advertisers are moving from traditional forms of advertising into participatory online gaming. One of the fundamental purposes of advertising is also revisited: how to change people's behaviour so that what we want to do and what marketers want us to do happily coincides.

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