The Gruen Transfer

The Gruen Transfer

Season 4  |  Episode 1  |  ABC  |  August 3, 2011

In the fourth season inimitable host Wil Anderson will once again pick apart the seams of advertising. Important topics in this episode include a discussion on whether the advertising 'battle' between Australia's two major supermarket chains is serious or spurious, and whether the Australian government's current television advertising campaign promoting the introduction of the carbon tax is ineffective, and a waste of money. The topic of the relationship between advertising and democracy is raised.

In the fourth season inimitable host Wil Anderson will once again pick apart the seams of advertising. Important topics in this episode include a discussion on whether the advertising 'battle' between Australia's two major supermarket chains is serious or spurious, and whether the Australian government's current television advertising campaign promoting the introduction of the carbon tax is ineffective, and a waste of money. The topic of the relationship between advertising and democracy is raised.

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