On this week's show - How Do You Sell? - the panel talks about milk; and on Ad Crunch - Carlton Draught Beer. On The Pitch - Victorian Youngbloods go head to head with NSW Youngbloods to sell conscription.
Hosted by Wil Anderson, with Todd Sampson and Russel Howcroft, The Gruen Transfer lifts the lid on the business of persuasion. It is fast, furious and funny. 'The Pitch' is back - as well as a new segment called the 'Worst Ad Ever'. Each week we play an ad that we think is one of the worst of all time. Viewers will get to vote online. At the end of the season we will announce which ad the audience voted Worst Ad Ever.
For the first time during an Election, each week Wil Anderson, Todd Sampson, Russell Howcroft and guest panelists - political insiders and commentators - will examine the art and science of political persuasion. What works, what doesn't. We'll run a Gruen comb through this election, as well as previous Australian and overseas campaigns.
In the fourth season inimitable host Wil Anderson will once again pick apart the seams of advertising. Important topics in this episode include performance artist Yolanda Dominguez's critique of the way female models are photographed in unrealistic poses in ads, plus the way in which television ads are attempting to normalise the incidence of gambling, especially among young adults. As well, we look at the recent phenomenon of digitally placing advertising images into films and television programs.