Important topics in this episode include the doubtful accuracy of persuasive lists and 'scientific' claims offered in ads, and why the magic word in advertising is 'because'. As well we examine the reasons advertisers are moving from traditional forms of advertising into participatory online gaming. One of the fundamental purposes of advertising is also revisited: how to change people's behaviour so that what we want to do and what marketers want us to do happily coincides.
A satirical comedy about the world of big business and corporate greed. An ambitious but naive young man rapidly moves up the corporate ladder from the mailroom to the executive suite, unaware that he is part of the board of directors' nefarious scheme.
Episode Two considers the question: Does it matter whether journalists are objective in their interviews? We take the audience to the offices, control room and set of ABC TV's 7.30 Report with presenter Kerry O'Brien. We also hear prominent interviewers, Maxine McKew, Sydney ABC Radio's Sally Loane and the director Ellen Fanning talk frankly about interviews in which they "crossed the line" and broke the rules which govern such engagements.
Directed and presented by journalist Ellen Fanning, this six-part series looks behind the scenes of some of Australia's best-known journalists and reveals the anguished ethical judgements they make, the power they wield and the fine line they walk between privacy, decency and the public's right to know.