Wil Anderson, Todd Sampson and Russel Howcroft are joined by Bridget Taylor (DDB Auckland) and Dan Gregory (Smart) for the final show of this series. In tonight's show, we highlight the best of the world's advertising with a Cannes Round-up.
The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you. It's not an expose. It's not a satire. It's about truth in advertising. Finally. We all think we're immune to advertising, that we're smarter than the marketers, but can you honestly say you know why you buy one brand of detergent and not another? As you walk the aisles of the supermarket, how many of the purchasing choices you make are consciously your own? And if you can be persuaded, without realising, to buy the orange dishwashing liquid, what else can you be persuaded to do? Advertising: you know you're soaking in it.
Wil Anderson, Todd Sampson and Russel Howcroft are joined by Jane Caro and Bram Williams. Tonight the program looks at the cosmetic and skincare industry. Consumers spend $7 billion on skincare. Does it really make you look younger, or is it just marketing?
Wil Anderson and regular guests Todd Sampson (Leo Burnett) and Russel Howcroft (George Patterson Y&R) are joined by Bridget Taylor (DDB Auckland) and Dan Gregory (Smart Inc). In How Do You Sell? tonight it's road safety ads. Cricket legend Don Bradman did one of the first road safety ads. How far have they come?
Wil Anderson, Todd Sampson and Russel Howcroft are joined by Dee Madigan and Matt Eastwood to deconstruct and decode the week in advertising. Phone companies are big business and it's fiercely competitive with an annual turnover of over 35 billion dollars. How do you sell telcos?