Hosted by Wil Anderson, with Todd Sampson and Russel Howcroft, The Gruen Transfer lifts the lid on the business of persuasion. It is fast, furious and funny. 'The Pitch' is back - as well as a new segment called the 'Worst Ad Ever'. Each week we play an ad that we think is one of the worst of all time. Viewers will get to vote online. At the end of the season we will announce which ad the audience voted Worst Ad Ever.