Secrets of Branding

Secrets of Branding

Persistence
Season 1  |  Episode 2  |  BBC Knowledge  |  December 21, 2016

French winemaker Chateau Lafite is a heritage brand with a worldwide following. In this film, learn how persistence has maintained this brand for more than four centuries.

French winemaker Chateau Lafite is a heritage brand with a worldwide following. In this film, learn how persistence has maintained this brand for more than four centuries.

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