British television presenter Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, and even love them?
For the last 20 years, the notorious activists the Yes Men have staged outrageous and hilarious hoaxes to draw international attention to corporate crimes against humanity and the environment. Armed with nothing but thrift-store suits and a lack of shame, these iconoclastic revolutionaries lie their way into business events and government functions to expose the dangers of letting greed run our world.
They are now well into their 40s, and their mid-life crises are threatening to drive them out of activism forever even as they prepare to take on the biggest challenge theyve ever faced: climate change.
The Yes Men Are Revolting is as much a character study as it is an entertaining depiction of their latest interventions. Revealing the real people behind the ruses, at its heart lies a hopeful message about fighting for change.
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Sporting Goods Store / Antique Shop - Nathan attempts to secure an endorsement deal for a sporting-goods store, and an antique shop learns how to better utilise their 'you break it, you buy it' policy.