Hipsters

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Hipsters: The Future's Behind Us
The Future's Behind Us
Season 1  |  Episode 4  |  SBS2  |  April 14, 2015

Beer labels, cafe menus, pickle jars... most products targeting hipsters look like they were hand crafted by rural artisans deep in a mountain commune. Keen to understand the reasons behind the prevalence of rustic, old-world branding in the hipster world, Sam seeks guidance from Roberta Ronsivale of renowned New York branding and design consultancy MUCCA.

Beer labels, cafe menus, pickle jars... most products targeting hipsters look like they were hand crafted by rural artisans deep in a mountain commune. Keen to understand the reasons behind the prevalence of rustic, old-world branding in the hipster world, Sam seeks guidance from Roberta Ronsivale of renowned New York branding and design consultancy MUCCA.

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