Most of us can be bought or sold. And that sometimes, it actually feels good. We're all coerced and serenaded by advertising, an industry devoted to changing our minds and our behaviour. But advertising is not the only industry that wants to get inside our heads and move the furniture around which brings us to spin, branding, and image control. Along with advertising, they form the nervous system of 21st century life. They're the levers pulled behind most news stories, the silent partners in public debates.