Gruen Planet

Gruen Planet

Season 2  |  Episode 6  |  ABC  |  September 26, 2012

Gruen Planet runs an x-ray across the world, unpicking the stories that affect us all. Each week, host Wil Anderson is joined by regulars Todd Sampson and Russel Howcroft, along with some of Australia's smartest communications experts, old faces and new. They will take us inside the persuasion business and explain why the world appears, not as it really is, but as others want us to see it - why everything is spin, branding, advertising and image control.

Gruen Planet runs an x-ray across the world, unpicking the stories that affect us all. Each week, host Wil Anderson is joined by regulars Todd Sampson and Russel Howcroft, along with some of Australia's smartest communications experts, old faces and new. They will take us inside the persuasion business and explain why the world appears, not as it really is, but as others want us to see it - why everything is spin, branding, advertising and image control.

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