Four Corners

Save to playlist
Share video
Create Clip
image/svg+xml
image/svg+xml
image/svg+xml
Four Corners: The Uber Story
The Uber Story
ABC  |  March 18, 2019

How the ruthless ride share giant outwitted regulators and crushed competitors.

Uber is one of the most recognisable brands in the world. It's embedded itself in our language and revolutionised the way we think about transport. Since emerging nine years ago on the streets of San Francisco, the edgy digital disruptor has upended an entire industry business model and made ride sharing cool. And Australians love it.

But Uber's ride to success has been far from smooth. Behind the slick marketing an aggressive corporate culture has been at work.

Using sophisticated cyber weaponry, the company has deployed an astonishing array of tools enabling it to dominate the ride-sharing game.

Despite its undisputed popularity, Uber has yet to make a profit, and questions are being asked about the financial health of the company.

A series of corporate scandals and bruising court battles has put the company under further pressure.

Uber is banking on selling a vision, way beyond ride sharing, to secure its future. Four Corners has been given access to the company's global tech hub where engineers are working on everything from electric scooters to flying taxis, with several Australian cities on the shortlist for Uber Air.

While Uber is looking to the future, others are still counting the cost of its arrival.

How the ruthless ride share giant outwitted regulators and crushed competitors.

Uber is one of the most recognisable brands in the world. It's embedded itself in our language and revolutionised the way we think about transport. Since emerging nine years ago on the streets of San Francisco, the edgy digital disruptor has upended an entire industry business model and made ride sharing cool. And Australians love it.

But Uber's ride to success has been far from smooth. Behind the slick marketing an aggressive corporate culture has been at work.

Using sophisticated cyber weaponry, the company has deployed an astonishing array of tools enabling it to dominate the ride-sharing game.

Despite its undisputed popularity, Uber has yet to make a profit, and questions are being asked about the financial health of the company.

A series of corporate scandals and bruising court battles has put the company under further pressure.

Uber is banking on selling a vision, way beyond ride sharing, to secure its future. Four Corners has been given access to the company's global tech hub where engineers are working on everything from electric scooters to flying taxis, with several Australian cities on the shortlist for Uber Air.

While Uber is looking to the future, others are still counting the cost of its arrival.

Save to playlist

Videos in series

See all in series

News and current affairs related videos

See all news and current affairs related videos
Loading...