Food for Thought

Food for Thought

The Hard Sell - Marketing Food
Season 1  |  Episode 9  |  ABC  |  September 9, 2013

This program explores the marketing of the snack-sized chocolate cake bar in the months before and after its release. The program follows the months of boardroom discussions as the marketing team plans and implements its campaign.

This program explores the marketing of the snack-sized chocolate cake bar in the months before and after its release. The program follows the months of boardroom discussions as the marketing team plans and implements its campaign.

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