The effect price has on our perception of quality

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The effect price has on our perception of quality
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Clip from Brain Games  |  Season 4  |  Episode 4  |  NATIONAL GEOGRAPHIC  |  March 30, 2015

Marketing expert Jonah Berger conducts an experiment, offering people in the street a slice of two different cakes at different prices and asks them to assess the taste.

Marketing expert Jonah Berger conducts an experiment, offering people in the street a slice of two different cakes at different prices and asks them to assess the taste.

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