The story of rock n roll begins and ends in Memphis, Tennessee, in the tiny studio of record producer Sam Phillips. He tells of how he discovered Elvis Presley and of the struggle he had to get Presley accepted. It was not the overnight success story that is popularly believed. Before long, however, Presley came to symbolize the spirit of an entire generation. How did this happen, and why? Or was it the product of Sam Phillips' imagination and Presley's stage presence?