Alcohol: The Magic Potion

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Alcohol: The Magic Potion
SBS Viceland  |  January 1, 2021

Alcohol: no substance on the planet is so familiar to us and so unbelievably varied in its effects. It is readily available, and despite its psychoactive, adverse health effects, hardly anyone calls it a drug. But how is it that we can turn a blind eye to the 3 million alcohol-related deaths that happen each year? Director Andreas Pichler visits several countries, searching for answers concerning what makes us drink, what alcohol does to us, and to what extent the powerful alcohol industry and its lobbyists influence politics and society. He also presents us with ways we can turn the tide.

Alcohol: no substance on the planet is so familiar to us and so unbelievably varied in its effects. It is readily available, and despite its psychoactive, adverse health effects, hardly anyone calls it a drug. But how is it that we can turn a blind eye to the 3 million alcohol-related deaths that happen each year? Director Andreas Pichler visits several countries, searching for answers concerning what makes us drink, what alcohol does to us, and to what extent the powerful alcohol industry and its lobbyists influence politics and society. He also presents us with ways we can turn the tide.

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