The Feed

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The Feed
Season 2021  |  Episode 1  |  SBS  |  March 16, 2021

We take a deep dive into the murky world of social media influencers. In a wild experiment, journalist Calliste Weitenberg and producer Elise Potaka build a fake influencer persona to see if they can cash in on what's now a $15 billion industry. Documenting the process over six months, the series examines the rise of a new frontier in advertising, where influencers are paid or given contra to spruik products. Everyone is out to make a buck, but at what cost?

We take a deep dive into the murky world of social media influencers. In a wild experiment, journalist Calliste Weitenberg and producer Elise Potaka build a fake influencer persona to see if they can cash in on what's now a $15 billion industry. Documenting the process over six months, the series examines the rise of a new frontier in advertising, where influencers are paid or given contra to spruik products. Everyone is out to make a buck, but at what cost?

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