Subliminal priming effects of temperature

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Clip from Foolproof Equations For A Perfect Life  |  SBS  |  December 7, 2009

Mathematics
9-10 11-12
Classification: General Classification: General

Lawrence Williams conducts an experiment to test the subliminal priming effects of holding a cold or hot drink on a subject making a decision about a person.

Lawrence Williams conducts an experiment to test the subliminal priming effects of holding a cold or hot drink on a subject making a decision about a person.

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48:23 | Science
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Foolproof Equations For A Perfect Life

SBS

A look at the decision making process and the human brain. Can maths find the solutions to seemingly unrelated human conundrums? Sophisticated ratio formulas are put to use to predict the chances of individuals scoring a date or buying a pair of shoes. To what extent is our decision-making process manipulated by how choices are presented? Brain scans show the amygdala (emotional centre of the brain) lights up every time decisions need to be made. And what is premonition and is it really precognition, the ability to look into the future?
Years 9-12
Classification: General Classification: General

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