Food For Thought

Whether it’s because we’re time-poor, or just disinterested in cooking, statistics show that the demand for convenience foods in Australia continues to grow. This program examines the evolution of the convenience food industry, from basic cake mixes to complete heat-and-eat meals.

How do you cater for thousands of people at an outdoor event whilst maintaining high food quality and safety standards? This is the task facing a large Australian catering company as it prepares to feed the large crowd attending a major sporting event.

This program explores the marketing of the snack-sized chocolate cake bar in the months before and after its release. The program follows the months of boardroom discussions as the marketing team plans and implements its campaign.