The Gruen Transfer
Season 4
| Episode 4
| ABC
Important topics in this episode include why condoms are not advertised on the basis of health or safe sex. In connection with this is the question of why more women than men buy condoms. As well we look at how neuromarketers work out ways of creating ads that affect us on a subconscious level, psychologically inducing us to buy. This raises the issue of whether, in the future, as 'brain mapping' becomes more sophisticated, stricter controls will have to be placed on the advertising industry.