|A brand that defines cool consumerism, Apple has become one of the biggest corporations in the world. Its game-changing products tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.
A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology. Insiders including Apple co-founder Steve Wozniak tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm.
Featuring interviews with actor and Apple enthusiast Stephen Fry, worldwide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Steve Jobs: Billion Dollar Hippy decodes the formula that took Apple from suburban garage to global supremacy.
A BBC production, Executive Producer: Dominic Crossley-Holland, Series Producer: Ruth Shurman.