A documentary about breakthroughs in protecting the environment by transforming waste back into food/raw material.
In the early 90s, the American "green" architect William McDonough and German "green" chemist Michael Braungart teamed up to realise the Waste = Food principle in man-made products. They replace the old maxim "Cradle to Grave" with the new principle of "Cradle to Cradle", meaning that all products must be completely biodegradable in the biosphere and serve as food for the natural organisms there, and that all non-degradable material must be able to be used as high-quality raw material for new products in the techno-sphere.
They took their ideas regarding global waste problems to the Ford Motor Company, NIKE and the rapidly developing China. They helped Ford transform their heavily polluted manufacturing sites into green areas that are safe enough for children to play in. Due to their encouragement, NIKE has designed toxin-free running shoes that can be completely recycled. McDonough and Braungart were also invited to China to develop China's first ecologically sustainable model village. (From the Netherlands, in English) |
